PVPE Blog

What is WIYPF.com?

by Perk Valley Pet Eatery

April 25, 2016


WhatsInYourPetFood.com was developed to encourage pet owners to take a closer look at what they are feeding their dogs and/or cats.

WhatsinYourPetFood.com directs to PVPetEatery.com and is owned and operated by Perk Valley Pet Eatery, an independent pet specialty retailer in Trappe, Pennsylvania. The owners, Gordon and Sue Kriebel have been in the pet food industry since 1979, and have operated their current store since 2003 together. This website is designed to encourage pet owners to take a closer look at what they are feeding their dogs or cats. It is the feeling of Gordon and Sue that the pet food industry as a whole is very profit and marketing focused, but not in all cases producing what is best for our pets to consume. With this in mind, the goal of this website is to enlighten current and potential pet food buyers about both good principles of nutrition, and of points of caution concerning pet food shortcomings and misleading information.

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